The history in the LEGO firm begins in 1932 once Ole Kirk Christiansen, a Danish carpenter, decided to start a business trading his real wood toys door to door in his town of Billund, Denmark. He known as his start up business „Lego“ — a combination of two Danish ideas, „leg godt, “ which recommended „play very well. “

In 1958, the company’s founder, Godtfred Kristiansen, copyrighted a system for coupling the plastic stones that would later become called PROFANO „Automatic Products Bricks. inch The invention allowed LEGO to produce more diverse and complex toys.

Following that, LEGO enhanced their offerings and began to focus on both boys and girls. It unveiled a line of „Minifigures“ in the mid-1970s that contained human shapes with posable arms, and in addition marketed jewelry sets just for young girls.

An additional expansion in 1979 saw the creation of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, amongst other popular themes. In 1999, the LEGO Group entered the Star Wars market, launching sets featuring the X-wing fighter and LINK Fighter.

When the company grew, it necessary to increase the ability to expose new products quickly and effectively. To this end, it hired management manager Jorgen Vig Knudstorp.

He helped this company cut down on inventory and reduce development time. This individual encouraged this company to build relationships with significant toy corporations, including Focus on, Wal-Mart and Toys ‚R‘ Us.

This individual also launched LEGO Recommendations, an online community where admirers could send proposals for new Lego sets they will wanted to find out produced. This allowed PROFANO to test the benefit of new concepts and gain feedback just before committing to these people.